When brands go tweet

Twitter is probably never going to be a major part of any companies communication plan but what it can tell marketers about the prevailing mood could be gold dust.

Services like Twist give marketers a chance to gauge how much buzz they’ve created with a campaign or Tv spot and it could also highlight opportunities for tactical shouts that really resonate.

http://twist.flaptor.com/?tz=0

Services like http://www.twitscoop.com/twits/search?q=climb act as a sort news source for keen twitter fans, the link above shows the amount of chat around the comic relief kilimanjaro climb. From the homepage you can tell from the tag cloud what’s getting people talking. Making an impact here could be key to the success of an online campaign.