The resurgence in app stores

Mobile apps are the viral films of 2009, every brief includes the desire to produce an “iphone app”. In common with viral films only 1 in a thousand will prove worth the investment and the vast majority of the time advertising agencies will be outshone by kids in bedrooms who aren’t subject to brand guidelines. So far, brands have had some success ripping off successful existing applications like ipint but have failed to produce anything that could be considered genuinely useful. The ultimate aim has to be to create an app that gets used daily by it’s owners, this probably means something more functional than the average agency would propose and the average client will buy.